POP MART, founded in 2010, is a leading cultural and entertainment company in China. Over the past decade, POP MART has built an integrated platform covering the whole industry chain of pop toys. And the company now focuses on attracting global artists, operating IPs, appealing to consumers, promoting pop toy culture, as well as incubating and investing innovative business. Aiming to provide a channel for more young people who are fond of pop toys and build connections with our vision “To Light up Passion and Bring Joy”, POP MART has successfully held six editions of POP TOY SHOW in Beijing and Shanghai, bridging the gap in the domestic pop toy industry. As of December 31, 2021, POP MART has opened 295 stores and 1,611 ROBOSHOPS in 103 cities in the Chinese mainland. In addition to the continuous expansion of offline channels, POP MART is also striving to promote online ones. Since 2019, Tmall flagship store of POP MART has ranked top in Tmall’s “Double Eleven” toy category sales for three consecutive years. In November 2021, POP MART saw an online sales of 270 million yuan ($40 million) during the “Double Eleven” shopping festival. That same year, the revenue of our Wechat mini-program Pop Draw reached 898 million yuan ($134 million). Since 2018, POP MART has set foot on a global layout. To date, it has settled in 23 overseas countries and regions, including South Korea, Japan and Singapore. It has opened offline stores in the United States, the United Kingdom, Canada, New Zealand and other countries, and expanded its business territory by opening ROBOSHOPS worldwide. Besides, POP MART is also actively expanding online business, establishing a complete online network consists of a stand alone website and three cross-border e-commerce platforms. Today, POP MART has formed brand advantages supported by designers, retail channels and industrial chains. It has signed contracts with famous pop toy designers including Kenny, Pucky and KASING LUNG. It has launched many popular pop toys and gathered a strong and high-quality fanbase. At the same time, it also works with world famous brands to innovate trendy products for classic IP images and further attract young consumers. With the continuous expansion of its business, POP MART has gradually built a complete industrial ecology covering designers, factory supply chains, retail channels and international pop toy shows, enabling designers to focus more on their artworks and promoting the booming development of the industry.